ABOUT US
INSPIRE, INNOVATE AND ACT
WE ARE a distinct brand that offers one-of-a-kind pieces for women who embrace individuality
We started Kras with a clear vision: to transcend trends, and instead design future vintage pieces that would be loved for seasons to come.
- Marwah Kareem Khan (Founder)
our founder
meet the designer
I am Marwa the founder and designer behind Kras The Label, and an interior designer by background with a lifelong love for fashion. My journey began in childhood, watching my grandmother create her own garments and eagerly trying to recreate them beside her. That early passion grew into a deep commitment to designing pieces that help every woman feel confident and beautiful.
I am inspired by styling and dressing women of all backgrounds, celebrating individuality and self-expression through clothing. I believe dressing well is not a luxury- it is a necessity, a language of identity and emotion.
Kras is inspired by women everywhere -their strength, resilience, and grace - and is deeply rooted in my Kurdish heritage, where women are bold, courageous, delicate, and undeniably powerful.
OUR INSPIRATIONS
INSPIRING WOMEN TO CHERISH THEMSELVES AND OUR PLANET
The design aesthetic of Kras is characterized by its attention to detail and intricate craftsmanship. The brand takes pride in creating pieces that are not only visually stunning but also of the highest quality. Every stitch, every embellishment, and every material is carefully selected to ensure that each Kras piece is a testament to the brand's commitment to excellence.
Kras celebrates individuality, craftsmanship, and sustainability. Our unique and beautiful pieces, attention to detail, and commitment to slow fashion resonate with women who appreciate artistry, quality, and standing out from the crowd.
BRAND PHILOSOPHY
our story
Our philosophy revolves around creating timeless works of art that can be cherished throughout the day and night.
The identity of Kras is rooted in uniqueness and individuality. The brand aims to create pieces that are not mass-produced, but rather carefully crafted to reflect the personality and style of every one. Each Kras piece is meant to be a statement, allowing women to express their individuality and stand out from the crowd.
At the core of Kras is a commitment to slow fashion, prioritizing sustainability and ethical practices. We locally manufacture all our pieces, supporting artisans and reducing our carbon footprint. This focus on local production fosters a sense of community and promotes the growth of the local economy.
